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Archive for the ‘General internet stuff’ Category

How to Promote Your Website

Thursday, June 2nd, 2011

So you’ve already got your website set up. You’ve got your online business going, and you’re ready to bring in the big bucks! But the problem is, just having a website doesn’t mean people are coming to your page. You’ve gotta learn to promote it. Whether you’re selling furniture out of a StorageMart Canada unit, or making t-shirts on Etsy, you need to know how to best promote your website to increase your business and revenue.

A. Stay Focused

When promoting your website, it is important to remember to stay consistent. Pick two or three key messages that you can use in all of your advertising. For example, “(website name) provides the highest-quality antique furniture.”

If you’re a self-starting, entrepreneurial type of person, it can be difficult to stay focused, with so many ideas constantly bouncing around. The problem is that if we start too many projects, each of them is likely to suffer because of a lack of focus on just one. So when picking methods to promote your website, make sure it is all consistent and easy for you to manage.

B. Search Engine Optimization

Even if your business model is unique by its nature, your website is still competing with hundreds of thousands of other websites out there. Do a search on Google or Yahoo for your business, using keywords that describe your business. If your business does not come up on the first page, that means it is buried under a bunch of other websites promoting similar businesses.

The solution is Search Engine Optimization (SEO). This method of online marketing basically takes keywords about your business and uses them to your advantage. So the next time somebody searches using those specific key words, the more likely they are to find your business on the first page of search results. This will draw what is called “ organic” traffic to your website.

C. Integrate Social Networking

Implementing social networking websites such as Facebook, Twitter, and LinkedIn, adds a whole new level of experience to your website. Social networks, for the most part, are a free method for promoting your business, because you can reach a much wider audience through having current people who “like” your business suggest it to other people.

To add another level, if relevant, would be to start a blog. Many businesses have a blog to complement their websites. This would only work if consistently updated, and if the business actually has updates that consumers want to hear about. You have to be the best judge of that.

Don’t forget to have links back to your website. After all, that’s why you started these social networking pages in the first place.

As with any new website, it will take time to build up a following of consistent visitors. But as long as you stay focused and persistently promote your blog, you will soon discover the true meaning of success.

The future of CSS with HTML 5

Friday, July 10th, 2009

In the web industry, in particular the front end developers, usability and accessibility experts, SEO consultants and designers there’s one central skill that has to be mastered to make sure even the most basic website works and that is HTML.

We all need to keep up to date with the latest version of HTML and what the next version is going to hold in store for us. What will it change? How will our working process be affected?

There’s been a lot of talk recently about HTML 5 and I’m not going to repeat it all – that’s far to much work! But here’s a quick list to a few handy articles you might have missed:

Hope it’s useful!

CSS Naked Day

Thursday, April 9th, 2009

This years CSS Naked Day has begun – 9th April 2009 – with sites all over the world taking away their stylesheets in the hope of promoting web standards. We contemplated joining in with 101 Best Websites – we get a lot of traffic from web designers and developers who would understand what was going on and we’d like to show that this site isn’t just showcasing high quality CSS but can also hold it’s own with the best of them!

In the end, we decided that the pages were just too big and although everything works without styles it just didn’t feel right. So we’re sorry not to have joined the party but we’re there in spirit! 🙂

Find out more about CSS Naked Day

If anyone wants to show off their naked site get it submitted and we’ll link to the best from the blog as well as the main site.

What is “Alexa Rank” and how important is it?

Friday, October 24th, 2008

Alexa is an online tool used by many to guage how their website ranks against others on the worldwide web.  To understand how important a page rank is, fistly we need to understand how it works.

Alexa has it’s own toolbar which users install into their browsers, then when people with this toolbar installed visit a site, Alexa can then pick up details of traffic for the site that that browser visits.

There are many issues with this method of data collection, but the primary problem is that not everyone in the world has, or ever will, install the Alexa toolbar.  This leaves the majority of the worldwide demographic site visits un metered.  

So who would install the Alexa toolbar?  Well, people like me, geeks.  Anyone who is involved in the Internet industry will have it installed on their browser to help them work out how the site their looking at or working on is ranked by Alexa.  

My Gran, for example, when she’s shopping online for a new cross stitch kit has no interest in what Alexa has to say about the sites she’s visiting, who Alexa are, what jumpers I actually want to wear on Christmas Day or how to make custard that’s not lumpy.

All the sites my Gran visits, and my parents for that matter, the majority of every major blue chip company in the world with network lock downs on software applications and people with no interest in web development.  Leaving a pretty small demographic.  People like me, and I’m guessing like you because you’re reading this article, and the rest of the internet development community worldwide.

This leaves only one conclusion:  The Alexa Rank of a site is a rough indication of traffic from individuals with an interest in web development, world wide.

My personal opinion is that it’s a great yard stick on most sites and a slightly better yard stick on a site like; a lot of the people visiting this site might well have a good interest and understanding of the web.

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