Normal Modes helps businesses increase revenues and reduce costs by simplifying their interactions with customers over the internet. Simple, easy-to-follow business processes increase conversion rates, lower support costs, and enhance brand image. We use the latest techniques in user experience strategy, including eye-tracking heatmap analysis, to identify “blind spots” and bottlenecks that lead to customer confusion. Please visit us at normalmodes.com to learn how we can help you create a good user experience. At Normal Modes, we believe good business is a good user experience.