Our client, Brinks Hofer Gilson & Lione, is one of the most respected intellectual property law firms in the nation. They had asked us, Manning, to create a holiday e-card for them. As we discussed the creative possibilities surrounding snowflake iconography, someone mentioned the old adage about no two snowflakes being alike. Light bulbs went off as we all realized this was a perfect metaphor for the intellectual property that BHGL works to protect. Our concept was to build a web-based tool that would allow BHGL employees to build their own unique snowflakes and send them to their contacts.